The blog of Tokyo based photographer and photojournalist, Damon Coulter

Making Time

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As it has gone midnight I can safely say that, later today, I will be photographing the launch of the Apple watch in Tokyo.

Japan is one of only 9 countries where this long-anticipated and very expensive watch will be sold. Due to Japan’s position far, far to the east, The Japanese will also be among the first people in the World to be able to buy what many are calling the first true smart-watch.

And I am sure they will turn up in droves to do so if the lines outside the Apple Stores for each new iphone model are anything to go by.

Apparently such lines will be rarer for this release as appointments must be made to try out the watch and many are saying, actual, in-store purchases will not be available until the summer as they will be clearing the pre-orders first. Still I will go along to shoot what I can.

The watch is not just being sold as a tech-device though and is set to compete with other, more traditionally  branded timepieces. To this end Apple are opening an Apple Watch store in the up-market Isetan department store in Shinjuku.

The picture above was of the store about a month ago when it was just a big blank wall with the enigmatic “coming soon” message. Tomorrow it should be a much more interesting and busier place.

Now time for sleep.

Later

Damon

UPDATE: The Apple watch release in japan was a rather subdued affair in the end with not much happening at the Apple stores at all and limited crowds at the softbank store in Omotesando where people could actually buy the watches.

Images of the first day of the Apple watch in Tokyo at my archive here:

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