I missed most of the craziness around the iPhone 6 launch in Tokyo yesterday because I had a prior commitment early in the morning but even as I wandered down to Ginza in the afternoon there was still a long queue outside the new Apple store there and crowds of people looking at the new tech in the shop itself. (image above)
I love my iPhone and think it is a great tool to help me in my work but cannot understand why anyone would want to wait outside a shop for hours, even days, to buy one. These launches have now become event that people go to as much for the experience as the product. They dress up, camp-out and seem to have a good time. yet that are there to buy a product and happily part with a lot of money because a company says they should.
It is all a little bit scary that these festivals of consumerism are so important in the calendar now and attract such large numbers of people to the wishes of a corporation. I saw many tradition festivals, called matsuri, setting up for the weekend as I walked around yesterday. The Equinox arrives on Tuesday and the Japanese people often celebrate the arrival of Autumn by carrying a mikoshi around in a noisy procession. Not saying the religion that created these colourful spectacles is any less of a unhealthy mind-control than consumerism, it isn’t. But it is certainly seems more fun and is considerably cheaper than joining the hoards of iphoners.